Owner

Jason embarked on his career, dedicating 13 years to British Airways and GE as an aircraft engineer, where he honed his skills and developed a deep passion for the world of travel. He then transitioned to his family's business, Edwards Coaches, where he spent 21 years, further nurturing his love for the travel and coach industry. This rich background led him to embark on a new adventure in 2023, founding Jason Edwards Travel, a venture that combines 34 years of professional experience in the travel industry with a personal love for travel.

Over the last two decades, Jason has actively supported various industry-related causes, lent his expertise to judging panels, and shared his insights as a profile speaker. Notably, he had the distinct honor of serving as the High Sheriff of Mid Glamorgan. Continuing to strive for excellence in the travel industry, Jason recently achieved the CPC International Transport Manager PSV qualification.

As a former multi-UK award-winning industry figure, Jason's true passion resides in travel and tourism. He has cultivated an extensive network of suppliers across the UK and Europe, ensuring that customers can expect nothing less than a remarkable holiday experience.

In this new chapter, Jason has joined forces with long-time friends and esteemed together, their executive leadership team boasts over 100 years of collective experience in the industry. Committed to providing customers with unforgettable holidays that won't break the bank.

Known for his honesty, hard work, and an unwavering enthusiasm for the exciting opportunities that Jason Edwards Travel presents, Jason exclaims, "It's an absolute pleasure to work with my former colleagues once more, surrounded by like-minded, positive individuals. I'm eager to witness the growth of Jason Edwards Travel and see it become the leading, trusted coach holiday operator in South Wales."

General Manager - South Wales

Joining ECL in 2005, following a successful work experience, Lloyd began a career that would see him thrive.

Over his 16 years at ECL, Lloyd honed his skills through hands-on experience, spending time in many departments across the business, showcasing a versatility and developing his skillset. Roles spanned across all elements of sales, procurement and business development, from inbound calls and engaging in face-to-face agency work, booking holidays and managing customer inquiries. During this time his expertise extended to groups and inbound/outbound operations.

Lloyds time in procurement, providing vital support to the contracting team. Booking hotel spaces, meticulous planning, and accurate forecasting ensured seamless execution of fantastic holidays for all customers. While in marketing, Lloyd focussed his time on advertisement placement, and strategic planning. In the realm of business development, he drove sales, and provided support to underperforming areas, showcasing his commitment to the overall organisational success. His final role at ECL sat within the contracting team, developing itineraries, managing supplier relations, and strategically contracting for future tour programmes.

In 2021, Lloyd took the next step in his career by joining JG Travel Group as a Product Manager. He assumed responsibility for managing itineraries, contracting hotel spaces, and nurturing supplier relationships. This move reflects Lloyd's commitment to continual growth and his dedication to contributing his skills to further elevate the travel and tourism sector.

The opportunity to focus back on the needs of the local community in his beloved South Wales and join Jason Edwards again proved too great an opportunity to turn down.

General Manager - London

Errol has been involved in the industry since 1982, starting as an office administrator and sales clerk with National Welsh as part of the National Bus Group. When the time was right, he obtained his PCV licence and has not looked back since!

He has toured the UK and Europe as a driver and has also driven extensively on the National Express network.

Recent roles have seen him working directly with National Express, beginning as a driver before progressing to Operations Manager at Luton. He later moved on to lead local bus company operations in the Aylesbury area.

When Jason began advertising for staff at his new Heathrow venture, Errol felt it was the right moment to explore what it would be like working alongside him, fully prepared to rejoin simply as a driver. That didn’t happen, and he is now the General Manager responsible for the Heathrow operation.

Sales & Marketing Manager

Leanne’s impressive two decade journey in the travel industry is a true testament to her passion, drive, and unwavering commitment to the Travel & Tourism sector. From her early days working in retail travel agencies, she discovered a genuine passion for sales and marketing, which has been the driving force behind her continued success.

Her career progression from travel consultant to overseeing the day-to-day operations of a multi million pound business showcases her ambition, resilience, and proven ability to thrive in a fast paced, competitive environment.

Leanne has developed a deep understanding of the travel trade and remains a strong advocate for the vital role High Street travel agents continue to play.

Since joining Jason Edwards Travel, Leanne has brought her experience, energy, and strategic mindset to support the company’s growth and success, a commitment that quickly led to her promotion to Sales and Marketing Manager within her first year.

Coach Holidays Transport Manager & Private Group Sales Manager

Chris brings a well-rounded blend of travel trade expertise, product development insight, and hands-on operational experience across the UK and European coach tourism sectors with over 10 years under his belt. His career has taken him from front-line touring to strategic commercial roles, giving him a rare, end-to-end understanding of how great group travel is designed, delivered, and scaled.

Before joining Jason Edwards Travel as Coach Holidays Transport Manager & Private Hire Groups Manager, Chris spent time as a travel trade manager in the hotel world. In that role, he drove UK group sales, managed key trade relationships, and developed tailored hotel products for tour operators and wholesalers. Working remotely across a wide portfolio, he honed his ability to respond quickly to enquiries, build strong industry partnerships, and identify new business opportunities.

Prior to that, he served as a Coach Holiday Product Manager, where he shaped itineraries, designed customer-focused travel products, and supported marketing and digital content strategies. His earlier hands-on experience as a Continental Tour Coach Driver gave him practical operational knowledge that continues to inform his decision-making today—especially when planning logistics, understanding customer expectations, and spotting potential issues before they arise.

With strengths in product management, problem-solving, travel arrangements, digital marketing, and client communication, Chris brings both creativity and commercial clarity to every role. His background makes him an ideal fit for transport management and group travel operations: he understands the customer journey, the commercial pressures, and the operational realities—and he knows how to align all three to deliver a smooth, and well-received product.

Chairperson of 'Semi' Retired Affairs

Alan is a Seasoned Travel and Tourism Expert with a remarkable 46-year career in the Travel and Tourism sector, well-respected in the industry, Alan is known for his extensive experience and numerous accolades.

Over the course of 27 years, Alan has specialised in creating award winning coach holidays and tours spanning the UK, Ireland, and Europe. His wealth of knowledge ensures you embark on an unforgettable journeys.

Alan also excels in preparing customised tours for group organisers. His expertise includes offering valuable insights into destinations and crafting itineraries that cater to unique preferences and interests.

Over the last 40 years Alans dedication and professionalism have not gone unnoticed, as he has earned multiple industry awards. He proudly received the titles of Tour Manager of the Year in 2007 and Tour Professional of the Year in 2015 at the prestigious National Coach Tourism Awards.

With an impressive work history including 25-years at Edwards Coach Holidays, playing a pivotal role in producing their tour brochure. Alan spent two years with Leisure Breaks, contributing to the creation of continental tour programs for coach operators.

Alan's wealth of experience, industry recognition, and passion for crafting exceptional travel experiences make him a valuable asset in the world of travel and tourism. Whether you're seeking an unforgettable holiday or professional guidance in the industry, Alan is the expert to turn to.

Senior Travel Consultant

With over 15 years of experience in the coach travel industry, Lesley Allen brings a wealth of knowledge, professionalism, and warmth to her role. Having worked closely with her current manager throughout much of her career, Lesley is a key part of the team that prides itself on delivering reliable, friendly service to every customer.

Lesley’s background in customer-focused roles has shaped her deep commitment to passenger satisfaction. She’s passionate about ensuring every traveller feels welcomed, comfortable, and cared fo, whether it’s their first trip or their fiftieth. Her approachable nature and attention to detail help create a smooth and enjoyable experience from booking to arrival.

Behind the scenes or greeting passengers with a smile, Lesley’s dedication to great service continues to set the standard for what coach travel should feel like.

Travel Consultant

Cheryl is a valued part-time member of the Jason Edwards Travel team, bringing with her a rich and varied background that includes a career in sales before an incredible 26 years of service as a police officer.

Passionate about travel and meeting new people, Cheryl takes every opportunity to explore both the UK and abroad, often heading off in her beloved campervan for a well earned break.

In her role, Cheryl brings warmth, enthusiasm, and energy to everything she does. She thrives on face-to-face interaction, whether she’s greeting customers as they board the coach, chatting with travel agents, or handing out brochures in local areas. Cheryl plays a key role in connecting us with the community and creating a welcoming, friendly atmosphere for all our travellers.

Outside of work, Cheryl enjoys long walks, pub quizzes, live music, and quality time with family and friends.

Financial Controller

Julia’s career in accountancy spans over 30 years, beginning with bookkeeping duties at a local engineering company. Over the decades, she developed her expertise and, after qualifying as a professional accountant in 2006, gained extensive experience working within the manufacturing industry, predominantly in the automotive sector. Her deep knowledge of finance operations across complex and fast-paced environments has been a key asset throughout her career.

Following the closure of her previous employer, Julia embraced a new challenge by joining Jason Edwards Travel. In her current role, she oversees all aspects of the company’s finance function—from budgeting and reporting to compliance and financial planning. This new chapter in the tour and transportation sector has been both exciting and rewarding, allowing Julia to apply her accounting skills in a fresh context while contributing to the growth and success of the business.

Julia is known for her meticulous attention to detail, strong analytical abilities, and proactive approach to problem solving.

Outside of work, Julia enjoys staying active, exploring new places, and spending quality time with family and friends.

Accounts Assistant

After education, Claire took time out to travel the world.

She then chose to take the path into accounts, spending 20+ years working in the Logistics and Road Haulage sector. This included starting with everything from daily sales and purchasing plus payroll to preparing financial statements, financial planning and reporting.

After this, Claire then spent some time in public sector auditing.

Whilst the travel sector is a very different area, Claire can see the similarities with the haulage industry in supporting the day-to-day accounts and finance function that keep the wheels turning. (No pun intended!)

Travelling and family holidays are still high on Claire's list of priorities, with so much both abroad and in the UK to explore.

Claire has settled in well, only being with the team a couple of months and has been impressed with the level of attention the staff pay to making sure each customer’s holiday is enjoyable.

Duty Manager - London

Davina is the duty manager at the Iver depot and has been a coach driver since the age of 21.

14 years ago she left the industry to drive lorries, but eventually got pulled back to the coaching profession and became a duty manager and has been working with Jason Edwards Travel for 18 months now.

Every day for Davina is different, some days are more challenging than others!

On her days off it gives her the opportunity to spend time with her small array of animals that include 2 dogs, a cat, a tortoise and a pygmy hedgehog.